Rele Ameet Shashikant
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2017-09-01 | India | Corporate News
Bengaluru – Over 40 Indian cities are home to more than a million residents. With mobility requirements at its greatest in urban sprawls, Bosch foresees electrification as a future growth area in India. The company is ready to offer its portfolio of electrified solutions for the local market. “Small-vehicle segments will drive the transition to mass electrification, as urban dwellers seek a simple and affordable alternative to conventional standards,” stated Mr. Peter Tyroller, member of the board of management of the Bosch Group responsible for Asia Pacific. The company’s range of electrified solutions aims to address India’s individual mobility requirements. Despite the focus on electromobility as a long-term alternative, internal combustion engines will still play a major role in the near future – the powertrain of the future will be a mix of electromobility and combustion engines.
Electromobility offers competitive edge for Bosch in India
“Today, the Indian supplier base is fragmented for electromobility solutions. With the current powertrain offerings from Bosch India, the company is aiming to bridge this gap and have the first mover advantage,” remarked Mr. Tyroller. Bosch India will draw upon its global lineage to offer local customers the complete value chain of offerings with respect to electromobility. Currently, the company is in advanced stages of development and plans to move into series production after 2018.
The Central Government’s initiative with the target to have an all-electric fleet in India by 2030 as well as the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME) program offer Bosch a competitive edge. The company provides customized solutions to be able to contribute in achieving this impending target, given the necessary infrastructure is being set in place. Bosch has developed an integrated electrification system including motor, control unit, battery, charger, display, and app that can power light two-, three- and four-wheel electric vehicles.
Setting the baseline for future technology in India
Following its localization strategy, Bosch aims to develop a comprehensive electrification system for India, which takes the country’s environmental conditions and powertrain requirements into account. In a pilot project, the powertrain system was integrated to define the adaptations required in order to create a powertrain platform specifically tailored to the India market.
“There are a lot of vehicles in the Indian automotive market right now that have the scope to be electrified. This makes India a great incubator for an electric future,” said, Mr. Tyroller. The electrification systems from Bosch can easily be integrated with any light vehicle. This helps the manufacturers with their go-to-market strategy. The solution has been made scalable across all performance classes between 0.25-20 kW. This electrified solution delivers high performance even under challenging circumstances. The team at Bosch India has been working on this solution since 2016, and worked on areas such as prototype development and system integration.
Electric two-wheelers can resolve last mile connectivity concerns
Two-wheelers have been the lifeline of India’s transportation network. According to a study around 1.2 million electric two-wheelers are set to hit the local market by 2020. The demand for electromobility has grown substantially over the past few years. Bosch offers the full-line of solutions required to meet the needs of the Indian two-wheeler market. Its technology is adaptable to meet the demands of the performance segment. “We see particular potential for electromobility in India first across the scooter segment,” mentioned Mr. Tyroller. Electromobility will play an important role in meeting the requirements of intra-city travel. “Even from the perspective of economics, an electric scooter will be more relevant for a person looking to run some household errands in and around his society,” he stated. Other added advantages include less maintenance requirement, and a noise-free vehicle.
Pre-requisite to electromobility is shared and connected mobility
The shared economy of today is especially relevant among its young urban audience who clearly prefer simple and stress-free mobility. Electromobility will therefore likely gain ground in the years to come via fleet operators. Considering the positive intent of all stakeholders towards electromobility, Bosch Limited will look to increase the extent of localization of its electrified portfolio in India.
About Bosch Group
The Bosch Group is a leading global supplier of technology and services. It employs roughly 389,000 associates worldwide (as of December 31, 2016). According to preliminary figures, the company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and En-ergy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its custom-ers connected, cross-domain solutions from a single source. The Bosch Group’s strategic ob-jective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers near-ly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59,000 associates in research and development.
About Bosch in India
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solu-tions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Addi-tionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies, viz, Bosch Limited, Bosch Chassis Systems India Private Limited, Bosch Rexroth India Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Lim-ited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering India Private Limited, Automotive Services and Solutions Private Limited, New Tech Filters India Private Limited and Mivin Engineering Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.18,300 crores (1.8 billion euros)* in 2016 of which ₨. 12,950 crores* from third par-ty. The Group in India has close to 18,500 research and development associates.
In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨. 10,500 crores in 2016.
Additional information can be accessed at www.boschindia.com